A visual identity developed for a family brand from Madeira that celebrates the flavors of the land and homemade tradition.
Create a visual identity for Triplo Sabor that reflected freshness, tradition and closeness.
The brand needed to stand out at local fairs in Madeira, communicate homemade quality and create immediate recognition with the public.
The challenge was to unite regional culture and commercial strength in a memorable identity.
I developed an exclusive symbol with the banana as the central element — a direct reference to Madeira's strong production.
The work boots represent agricultural labor and the Madeiran cap reinforces tradition and regional pride.
The uppercase typography ensures clarity, confidence and visual presence, balancing the playful side of the mascot with commercial solidity.
A warm, striking visual identity strategically designed to sell.
The packaging communicates freshness and quality even before tasting, transforming every touchpoint into a coherent and memorable visual experience.
Triplo Sabor — delights that make you smile.