VISUAL IDENTITY
Ive House
Visual identity and packaging for a candle brand that combines nostalgia, pop culture and self-care. A bold, fun language full of personality.
↓
Visual identity and packaging for a candle brand that combines nostalgia, pop culture and self-care. A bold, fun language full of personality.
Ive House was born with a bold request: create a candle brand that combined self-care and pop culture, without losing credibility.
The goal was to build a nostalgic, authentic and geeky identity — but with strategic structure and visual consistency.
In a saturated market, the brand needed to stand out without losing depth.
The challenge was clear: balance professionalism with personality.
To translate this mission into Visual Identity and Packaging, we went to the brand's DNA.
We explored 90s references, pop culture and nostalgic visual codes, combining them with a solid strategic base.
We worked with saturated and expressive colors, typography with attitude, illustrated graphic elements and a versatile and memorable visual system.
The goal was to create a coherent universe where self-care meets irreverence.
The result is a brand that isn't afraid to be itself.
Ive House stands out for its strong personality, creates community and generates immediate connection with the right audience.
A visual identity that proves strategy shouldn't drown the soul — it should amplify it.
