Strategic rebranding for an artisanal smoked and cured meats brand looking to strengthen its positioning. A more consistent, distinctive identity ready to support the brand's growth.
How I developed this project
Santo Talho set out to build an identity capable of reflecting the quality of its products and the artisanal dedication present in every production.
The goal was to create a solid, contemporary and memorable brand, moving away from the rustic language usually associated with the sector, without losing authenticity or closeness.
In a market defined by very similar visual codes, the brand needed to assert a personality of its own — more sophisticated, trustworthy and human.
The challenge was to balance artisanal tradition and contemporary design, creating a distinctive identity ready to grow.
We started from the brand's essence: artisanal production, authenticity and the fusion of different cultural references that define its identity.
We developed a structured, elegant and strategic visual system, where every element communicates trust, quality and closeness.
We worked on:
The focus was to create visual coherence and differentiation, keeping a sophisticated image without losing the brand's artisanal character.
The result is a contemporary, consistent and strategically positioned brand.
Santo Talho now presents itself with greater presence, clarity and personality across every touchpoint — from packaging to digital communication.
An identity that values the care put into each product, respects its artisanal origin and communicates trust naturally.
A brand that proves tradition and innovation are not opposites, but can coexist in a strong, memorable identity ready for the future.
Brand application in real context
