Uma reformulação completa da marca para uma padaria sem glúten que transmite uma sensação acolhedora, moderna e acessível.
Alma Café is a specialty coffee shop that wanted to stand out in a competitive market while staying true to their core values of warmth, authenticity, and community. They needed a brand identity that would feel both approachable and premium.
We developed a visual identity centered around the concept of "soul" — the literal translation of "Alma" in Portuguese. The brand reflects the warmth of a cup of coffee shared between friends and the care that goes into every brew.
The color palette draws from natural coffee tones, complemented by warm terracotta accents that evoke the cozy atmosphere of the café space.
A cohesive brand system that includes logo, typography, color palette, packaging design, and environmental graphics. The identity has helped Alma Café establish a strong presence in their local community and build a loyal customer base.