REBRANDING + PACKAGING
Gluten'Out
Strategic rebranding for a gluten-free bakery that needed to evolve without losing its identity. A more consistent, welcoming brand ready to grow.
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Strategic rebranding for a gluten-free bakery that needed to evolve without losing its identity. A more consistent, welcoming brand ready to grow.
Gluten'Out wanted to evolve its visual identity without losing the recognition it had already achieved.
The client asked that the logo structure and original color be preserved, maintaining the emotional connection with the audience, but with technical refinement that would bring greater consistency and professionalism.
The challenge was clear: modernize without losing character.
Starting from the existing identity, I redesigned the logo with precision, respecting its artisanal and approachable character.
Proportions, spacing and technical details were adjusted, ensuring better readability and coherence across all applications.
I also developed a complete visual system — color palette, illustrated patterns, "GO" seal and packaging applications — creating a welcoming, simple and human language, aligned with the artisanal bakery universe.
The result is a more solid, consistent visual identity ready to grow.
The brand maintains its essence, but gains strategic strength, versatility and presence across all touchpoints — from the physical space to packaging and digital communication.
An identity that reinforces 'Out's positioning: gluten-free, with everything that matters and everything that comforts.
